HERBORIST DERMA
Niacinamide & Hyaluronic Acid Series

Packaging Design | Branding

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Company: Shanghai Jahwa
Creative Director: Jun Wang
Designer: Jia Yu

Based on the new "high-tech, high efficacy, high-end" brand positioning and design requirements of HERBORIST DERMA preliminary research, the Niacinamide series and Hyaluronic Acid series designed with a diamond top piece on the cap. The design conveys the concept of sparkle and translucency in the form of a regular diamond-cut top piece. The light gold plating cap and white glass body are chosen to show the positioning of the product and its whitening and moisturizing effects. The illusionary gold pearlescent process adds a sense of high class and shine, making the overall product look more high-end and technological, rich in features, and enhancing the product texture and detail pleasure.

The packaging selected silver card showing strict typography, in the box side of the product with the form of stroke engineering diagram re-simplified design.